A minimalist and stylish theme with large, visually appealing banners and clean, professional fonts.

In addition to being visually appealing, Pure enables a fluid shopping experience. Finding, viewing and searching for products feels comfortable on any device.

The theme suits best for medium-sized stores, for example for selling high-quality designer clothing, accessories and elegant jewelry.

Theme features

Clean and clear checkout

The theme comes with a clear, user-friendly and distraction-free one-page checkout, which improves your store's conversion and decreases the amount of abandoned carts.

Fast view mode

The theme's product lists enable the visitor to view products in a separate fast view mode without leaving the product list. The fast view mode opens up as a modal window on top of the product list by clicking a link on top of the product image. The fast view mode contains the product description plus any product options and variation menus, and it enables a quick way of adding products to the cart.

Clear and fast live search

The search field is placed clearly on the top part of all pages in the store. The search results are automatically narrowed down, while the visitor is typing in a search term. The search function also displays the store's most often used search terms.

Stunning banners

The theme has large and appealing banner areas, where you can easily advertise your store's campaigns and discounts. By using impressive banners you can also add your own brand's color to the store.

Stylish news pages

The theme's news page contains a full-width, eye-catching news image and a narrow text column optimized for reading even longer articles comfortably. This makes the news feature of Pure a fitting platform for a blog-type section in the store.

Handy mini cart

Each page displays a miniature version of the user's shopping cart, which shows the selected products, their amounts and the overall price. Once the customer adds a product to the cart, the cart is immediately updated with no unnecessary page loads.

All themes are


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